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Resume
/ Professional History - download .doc version | download .pdf version
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Fashion
Design
Education
Overall
Skills & Expertise
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Areas
of Specialization:
Brand
Development and Marketing/Advertising Project Management:
Develop marketing and advertising strategies; finding the specific
benefit and niche in the market place that a brand or specific product
has, then create an innovative campaign that effectively drives
that message to the target audience. Create brand awareness, brand
recognition, and brand loyalty through marketing, advertising, and
merchandising that produce excellent image of quality, a distinct
corporate and brand image, sales, and successful gross margin.
Overall
Skills & Expertise:
- Computer
literate with both PC and Mac. Familiar with management information
systems, word processing programs, Lotus/Excel, PowerPoint,
Photoshop, Illustrator, Quark XPress, HTML, GoLive, Image Ready,
Dreamweaver, FLASH, FrontPage, Fireworks, Novell and the Internet.
- Excellent
graphic design skills for both Web and print.
- Excellent
follow-through, communication, administrative, and organization
skills.
- Ability
to make decisions, direct, and execute projects in a professional
manner.
- Strong
ability to maintain a balanced objective viewpoint; addressing
unpredictable situations in a fast paced environment meeting
deadlines and paying close attention to the bottom line.
- Exceptional
liaison between the creative and business sides of a company.
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- Web Site
Development: Design and build custom specific Web sites for
SOHO (small to medium sized businesses) . Click
here to see portfolio.
- Graphic design
for both print and Web: create print advertisements as well as
Internet Opt-in e-mails and banner advertisements. Mock-up product
prototypes.
- Copywriting,
Web Site Text Editing, and Marketing Communications Implementation:
Write marketing and advertising copy, as well as press releases
and articles for content for Web sites and printed materials.
- Web Site
Marketing: Add meta tags and submit sites to search engines,
develop strategic alliances and affiliate relationships, create
online promotions, implement traditional marketing/advertising/public
relations, acquire additional domain names, etc.
- Sales:
Sell Web sites and Web site services.
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Ivenue.com
Titles:
-Marketing Manager
-Copywriter/Web Content Development
-Webmaster
Los
Angeles
2000 to 2001
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- Web Site
Development: Design and build industry specific Web site templates.
Click here to see portfolio.
- Web Site
Technical Support: Walk accounts through Web site software
and assist them in building their site. Advise accounts on HTML,
photo editing, shopping cart, keyword selection and placement,
submission to search engines, etc.
- Copywriting,
Web Site Text Editing, and Marketing Communications Implementation:
Write marketing and advertising copy, as well as press releases
and articles for Ivenue.com Web site and printed materials.
- Web Site
Marketing: Assist accounts in submitting to search engines,
developing strategic alliances and affiliate relationships, creating
online promotions, implementing traditional marketing/advertising/public
relations, acquiring additional domain names, etc.
- Sales:
Sell Web sites and Web site services.
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AudioUniverse.com
NEWSTAR
MEDIA, INC.
Brand: DOVE Audiobooks: (publishing/Internet)
Title:
Consultant -
Marketing Services Manager
Los
Angeles, CA
1999 to 2000
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- Internet
Marketing/Advertising:
Create and implement traditional and Internet advertising and
marketing programs and promotions for the www.AudioUniverse.com
Web site and track effectiveness. Develop business-to-business
affiliate relationships, including strategic alliances utilizing
co-branded Web pages, and report activity with BeFree software.
- Catalogs,
Brochures, and Miscellaneous Collateral Development:
Direct the design, development, and distribution of marketing
communication materials including direct mail.
- Trade
Show, Sales Conference, and Promotional Event Planning:
Plan event program, develop booth and display / merchandising
units, produce sales support materials, schedule shipments, travel,
and hotel accommodations.
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Applause
Inc.
Brands: DAKIN, DISNEY, LOONEY TUNES, SCOOBY-DOO, RUGRATS, TELETUBBIES,
HUSH PUPPIES, PEANUTS, SESAME STREET, MUPPETS, RAGGEDY ANN & ANDY,
PRECIOUS MOMENTS, and LOU RANKIN (gifts and collectibles)
Title:
Marketing Communications Manager
Woodland
Hills, CA
1998
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- Marketing
Communications/Public Relations:
Develop press kits: including press releases, images, and product.
Distribution of the kits to the media resulting in an abundance
of product/editorial placement. Create print and radio advertising
campaigns. Work with Licensors (Disney, Warner Bros., Nickelodeon,
ChildrenŐs Television Workshop, etc.) on approval process. Produce
company newsletter. Click here to see copies
of press releases.
- Traffic
Management and Media Buying: Participate
in the planning and buying of media time and space (radio and
trade/consumer print) and traffic copy and graphic design to meet
deadlines.
- Web
Site Content Directing:
Member of the Internet committee to oversee content and direction
of www.Applause.com.
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Global
Sports, Inc.
Brands:
RYKA, YUKON, &
APEX
(footwear
& Apparel)
Title:
Visual Marketing Director
King
of Prussia, PA
1997
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- National
Account/Project Management: Determine marketing and sales
goals working with major national accounts to create in-store
retail promotions using point of purchase, gift with purchase,
and collateral that result in increased sales.
- Point
Of Purchase, Print, and Promotional / Premium Gift Purchasing:
Create campaign,
develop projects, purchase /negotiate cost, direct warehousing,
fulfillment, and distribution. Click here
to see magazine article: Women in POP.
- Trade
Show, Sales Conference, and Promotional Event Planning:
Plan event program, develop booth and display / merchandising
units, produce sales support materials, and schedule shipments,
travel, hotel accommodations, entertainment, etc Participate in
setup and breakdown (trade show booth size 60ft x 50ft with a
deck).
- Sales
Support Material Development
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Skechers.com
SKECHERS
U.S.A. INC.
Brands: SKECHERS
and KARL KANI
(footwear)
Title:
Retail Marketing Director
Manhattan
Beach, CA 1994 to 1997
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- National
Account/Project Management: Determine marketing and sales
goals working with major national accounts to create in-store
retail promotions using point of purchase, gift with purchase,
and collateral that result in increased sales.
- Point
Of Purchase, Print, and Promotional / Premium Gift Purchasing:
Create campaign,
develop projects, purchase /negotiate cost, direct warehousing,
fulfillment, and distribution. Click here
to see magazine article and collaterol piece: 40 Under 40.
- Budget
Management and Employee Supervision:
Oversee and regulate the annual budget for the Marketing /Advertising
department (over $7 million / 5 employees).
- Trade
Show, Sales Conference, and Promotional Event Planning:
Plan event program, develop booth and display / merchandising
units, produce sales support materials, and schedule shipments,
travel, hotel accommodations, entertainment, etc Participate in
setup and breakdown (trade show booth size 60ft x 50ft with a
deck). Click here to see trade show article:
New Look for Skechers.
- Field
Service/Retail Merchandising Team Launch and Supervision.
- Sales
Support Material Development
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L.A.
GEAR, INC.
Brand:
L.A. GEAR (footwear & apparel)
Titles:
-Retail Development / Corporate Image Coordinator
- Marketing Communications Coordinator
- Cooperative Advertising Coordinator
Santa
Monica, CA
1990 to 1994
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- Cooperative
Advertising Development/Distribution of Materials and the Processing
of Claims
- National
Account/Project Management: Determine
marketing and sales goals working with major national accounts
to create in-store retail promotions using point of purchase,
gift with purchase, and collateral that result in increased sales.
- Point
Of Purchase, Print, and Promotional / Premium Gift Purchasing:
Create campaign, develop projects, purchase /negotiate cost,
direct warehousing, fulfillment, and distribution.
- Sales
Support Material Development
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Fashion
Design
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Made
in the USA
Yves
Daniel Paris
First
Glance - Sue Wong
Titles:
- Fashion Designer
- Design Room Manager
- Pattern Maker
Los
Angeles, CA
1983 - 1988
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- Design women's
apparel.
- Design T-shirt
graphics
- Drape and
draft patterns for apparel designs.
- Sew sample
prototypes.
- Merchandise
apparel collection.
- Cost apparel
line.
- Choose and
buy fabric and notions for line.
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Education:
NEW HORIZONS COMPUTER LEARNING CENTER
Culver City, CA - 1999
Internet Curriculum: Novell: Designing Effective
Websites, Internet Marketing Strategies, Frontpage, HTML, Photoshop,
Illustrator, GoLive, etc.
ADVERTISING
CENTER
Los Angeles, CA -1990
Creative Concepts I, II, III, IV, Media Planning, & Copy Writing
CALIFORNIA
STATE UNIVERSITY DOMINGUEZ HILLS
Carson, CA - 1988 to 1990
B.S. Business Administration/Marketing (emphasis on Advertising)
FASHION
INSTITUTE OF DESIGN & MERCHANDISING
Los Angeles, CA -1981 to 1982
A.A.
Fashion Design
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ARIZONA
STATE UNIVERSITY
Tempe, AZ - 1979 to 1981
Fine Art & Graphic Design
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